Auspicious Ambassadors: Jang Wonyoung

A bright, youthful brand needs a bright, youthful global ambassador, and Innisfree has provided just that.

South Korean skincare brand Innisfree, owned by Amore Pacific Corporation, was founded at the turn of the century. Their products include various creams, serums, and balms that incorporate popular Asian ingredients, like green tea and Jeju cherry blossom.

Back in July 2021, Innisfree selected K-pop idol Jang Wonyoung of 4th-gen girl group IVE as Global Brand Ambassador. Since then, the marketing team has had numerous offers and challenges surrounding the singer. The photocard event #GreenTeaWonyoungSerum promised one (1) Wongyoung photocard set with the purchase of any Green Tea Seed Serum product.

At the beginning of this year, the #GlowPlump challenge, starring Wonyoung, blew up on TikTok. The challenge amassed over 2.1 million views on the app, showcasing Wonyoung’s popularity as Brand Ambassador.

Her most recent ambassadorial endeavor is with another Korean cosmetics brand, Amuse. The company promotes “Good Vegan Makeup & Skin” for affordable prices.

Wonyoung is also a global ambassador for luxury fashion brands Miu Miu, Chaumet, and BVLGARI, and we here at KC can’t wait to see what new sponsorships come her way.